TransPerfect Makes Significant Strides In Translation Market

As internet accessibility worldwide increases, users expect translated content to reach them in their native language. Fueled by rapid improvements in high computing power, automation, and artificial intelligence (AI), the industry is projected to reach a worth of $70 billion by 2023. TransPerfect, winners of the 2020 AI Breakthrough Awards, is one of the key players bringing innovation to real-time, self-service machine translation. This is what makes them unique.

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The Translation Industry in 2020

It’s estimated that by 2022, 82% of all consumer internet traffic will come from video. Translation and localization will also be needed for e-learning modules and mobile applications, as well as for digital assistants and smart speakers that work with cloud-based services where information flows faster and more freely. To keep up with these changes, companies and translators have teamed up with the latest AI technologies to do their jobs with more precision and speed.

Machine Translation Meets Human Translation

Although these engines can learn to adapt to new domains based on previously translated content, this doesn’t mean human translation becomes obsolete. Far from it — as content gets localized, it’s essential to provide authentic user experiences grounded on cultural nuances and preferences. Transcreators are responsible for producing content that maintains the tone, intent, and style of the original pieces.

This pairing up of machine and human capabilities simplifies the translation workflow, helping people make informed decisions faster. Disproving fears of automation replacing workers, the key to a successful model, in this case, is the combination of augmented AI and human capabilities.

The AI Breakthrough Awards

The AI Breakthrough Awards honor leading technology companies, services, and products that bring groundbreaking solutions to stretch the limits of what is possible through artificial intelligence. Run by Tech Breakthrough, a leading platform for today’s most competitive technology markets that has worked with industry-leading companies like Cisco, Dell, Philips, HP, Comcast, and Intel, the awards cover innovations in a range of industries such as IT, automotive, healthcare, and manufacturing.

Phil Shawe, TransPerfect President and CEO, said, “It’s a great honor to have been selected as an AI Breakthrough Award winner. I could not be more proud of our technology division — they deserve the credit for this recognition. I am further impressed by the team’s unrelenting drive to bring the benefits of AI to our clients.”

TransPerfect and GlobalLink AI Portal

With headquarters in New York, London, and Hong Kong, the company has been recognized on the Inc. 5000 list of America’s fastest-growing companies. In 2018, TransPerfect achieved an organic growth rate of almost 15%, and last year, revenues broke USD 764m as the company solidified its streaming and gaming localization space. For 2020 year-to-date, TransPerfect has provided their long-term clients with an impressive 15% increase in quality scores over the previous year, improving cost and time efficiencies and reducing the scale of post-edits.

One of TransPerfect’s advantages is that their neural machine translation can work with any medium, including documents, audio, and websites. It can also be used via APIs or directly through their GlobalLink AI Portal, including a network of linguists and project managers for requesting human translation or post-editing.

With over 5,000 translators in their network, this is where TransPerfect sets itself apart from services like Google Translate, which uses only neural machine translation. Another characteristic that makes TransPerfect unique is that its platform, GlobalLink AI Portal, also includes strict privacy measures such as encryption, secure HTTPS access, and single sign-on, guaranteeing that businesses retain full ownership of and full security over all content.

The TransPerfect platform also goes beyond business solutions. In July 2020, the company made its data set, which is available in English, Spanish, Arabic, and Mandarin Chinese, accessible at no charge to help create a chatbot that can answer your COVID-19 questions. The data set will allow researchers and technology organizations to train smart chatbots to improve conversational AI performance substantially.

The Future of Machine Translation

Luckily, we’re living through a period of innovation like it’s never been seen before. Machine translation is here to stay, and it will only get better.

This article was originally published in Startup Savant (with a different featured image) on September 11, 2020. Link: https://startupsavant.com/news/transperfect-translation

Written by

Anthropologist & User Experience Designer. I write about science and technology. Robot whisperer. VR enthusiast. Gamer. @yisela_at www.yisela.com

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